Aug16Written by:TOPS Software
Monday, August 16, 2010 
Savvy companies are giving their customers the option to receive most communications electronically or hard copy. Customers really do care not just about what’s in the message, but how that message is delivered. Where I can, I always opt for the electronic version.
So when we began to scope out the new communications features for TOPS 4.0, it was important to make sure we gave your customers a choice. That’s not to say you have to give homeowners the option, but it’s something to think about as both parties benefit. And TOPS makes it easy to implement: simply check off that the owner has opted for emails over hard copies and further define what types of communications that want to receive by email. It’s just that easy.
Immediately you will realize these benefits:
- Giving homeowners the option on communications shows you’re flexible and modern
- Emails are delivered in seconds rather than days
- Emails are a very low cost form of communications
- Every email is one less letter to print, stuff, label, apply postage to, and drop in the mailbox.
Turn on the free version of TOPS iMail to test it out. See if your homeowners are looking for these options. I can almost personally guarantee that some of them are. And see how easy it is to accommodate your homeowner’s personal choices in TOPS 4.0.
And while you’re at it, make sure you’re using the new “Billable” option to track which communications are done at a cost to the association and which ones are not. This is another way TOPS 4.0 and communications helps save you time.