36 Sales Department

2006: Setting Records and Meeting Milestones

West Coast Services

In 2006, TOPS Software marked several major Milestones. We opened a new office in Arizona to serve our west coast customers. Dave Black joined our team in Arizona as TOPS' Corporate Trainer, and proceeded to develop TOPS University, a popular monthly Internet training program that we are even now working to expand into a TOPS Specialist certification program. Amy Ostwinkle was also brought in to our Arizona group to provide technical support for the west coast market.

These moves have already proven to improve the level of timely service that we are able to provide to our west coast customers, and we expect to see more improvements in this area in the future.

Record-Breaking Sales

2006 was also a banner year for sales, being the eighth year in a row our sales have broken previous year sales records. We also surpassed two major sales milestones with over 2000 installations of our flagship product, TOPS and over 1000 community web sites.

The sales department also migrated to a web-based customer relationship management provider, allowing us to service our clients on a completely mobile, real time basis with functionality not present in our prior sales software. This internal migration has kept our cost per sale as low as possible, meaning there is no planned price increase for any of the TOPS Software programs or services in 2007.

In 2007 we are expanding our internal use of this product to other departments so that we will be able to provide better integration of our internal records to provide a more robust level of service to our clients.

User Feedback

2006 was also a big year for increased user feedback. We held 5 User Group conferences across the country, which were very well received. In these conferences we were able to show attendees new products that we have been working on and solicit their feedback for how we can improve our processes and products.In fact, a number of new features that were released in TOPS v3.2.1™ in 2006 were developed as a direct result of customer feedback that we received from these meetings.

We plan to offer several more user group conferences in 2007, the first of which is planned for March 1st in Chicago. Be sure to read the article in this same ezine for more information on registering for this exciting event!

By: Bruce R. Gran, Vice President

The TOPS Software sales department can be reached at 800-760-9966 or at sales@topssoft.com.

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