30 Internet Services

TOPS Interactive Web Sites now have banner ad global functionality

Some of our management company clients give web sites to their communities for free! No kidding, really! How can they do that?

Our research has shown that residents who have access to information online about their community are far less likely to pick up the phone and call their management company. We've also discovered that vendors are willing to pay to have their company name in front of a targeted market such as your residents, just look at all the advertising you find in your mailbox everyday that never gets a look.

To help you maximize you investment in your TOPS Interactive Community Web Sites, we've created another easy to use tool. Our new Consolidated Banner Advertising feature allows you to easily manage advertsing opportunities for your preferred vendors across all the communities you manage. This feature is only available to Management Company customers that are administering mulitple TOPS Interactive Community Web Site.

Everyone benefits. Your residents have information about local vendors when they want it, available online 24/7. Vendors have an effective marketing tool and increase sales from advertising to residents. Your staff are happier because you've eliminated the number of annoyance calls saving them time. You're happy promoting goodwill by providing residents with valuable services, and all the while your generating income for your company by charging vendors a fee for advertising on the community web site!

To get started it is pretty easy. Contact your vendors - you know the ones that always want direct contact with your homeowner clients - whether that be painters, plumber, real estate agents or even mortgage brokers and sell them a banner ad on all of your TOPS Interactive community web sites! You charge them a flat monthly rate for ad placement - set your own rates - don't be shy!

Administration of the banner ads just got easier! A feature has been written whereby you can now put the banner ad in just one location, and through the power of our Consolidated Banner Advertising Feature, it will appear on each of your community web sites.

Please email websupport@topssoft.com if you'd like this functionality enabled.

by Lillian Golgano

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